This Wednesday I was invited to the presentation of the new IKEA STOCKHOLM collection that was in (Dutch) stores from April first. The only thing I knew was that I had to come to the IKEA store in Amsterdam, the rest was still a surprise. When I arrived, me and a small group of bloggers & press were picked up by a little van and we started driving to our unknown destination. Music was playing and through the speakers, the story behind the IKEA STOCKHOLM collection was told. This collection is all about slow living and the Swedish concept of “lagom” which means “just enough” and stands for finding the right balance between your often busy life and taking the time to relax. The products of the STOCKHOLM collection are made out of natural, strong and sustainable materials and are meant to make your daily life a bit more easy and comfortable.
We were all very curious where we would end up while driving to the location. As always, IKEA knows how to impress with their collections and with their events. We arrived at a beautiful houseboat, completely furnished and decorated with the new STOCKHOLM collection. We took off our coats and shoes and got some really comfy wool socks on our feet, I felt at home right away! The houseboat was so pretty and the environment was very calming because we were surrounded by nature and water… I really loved the atmosphere and felt like curling up on that amazing blue velvet couch and never leave! The living room was decorated with a lot of handblown glassware in blue shades. Handpainted prints were shown on fabrics, pillow cases and the original prints were used as decoration as well. Furniture in rattan and solid ash wood gave the room a warm touch. In the kitchen, blueberry pancakes were prepared and there was a big table where we could enjoy food and drinks. What a treat! I think we all wanted to stay a bit longer but unfortunately it was time for us to go so more people could enjoy this lovely experience. I left the homeboat very relaxed, inspired and with a new pair of warm socks (and goodiebag!). Thank you IKEA for this lovely morning!
Photography: Marij Hessel